Wine has been part of Mediterranean culture for centuries: from the remains of vines found in Tuscany and dating back about 2 million years, to the still famous wine producing areas established in the Middle Ages in parts of today’s France, Spain and Italy. Moreover, thanks to the discovery of fermentation over the last 150 years, wine has been completely transformed and enriched from being a syrupy drink to the liquid that we all know today, and of which many companies have made treasure.
In Italy, for example, wine exports have always been a driving force for the country. There are 24 Italian wineries that, despite the pandemic strains, exceeded 100 million turnover in 2021, and many of these rely on exports for almost all their sales.
However, this sector tends to be increasingly oligarchic (read our article https://www.studio-pangea.com/en/the-world-likes-prosecco-and-italian-wines-but-their-export-is-oligarchic/), especially in recent times: medium-sized and structured companies are gaining more and more and are taking on more and more power in the sector, while the small ones, representing only 5% of total Italian wine exports, tend to face increasing difficulties. There are various business models that can be used to strengthen the exports of SMEs in the wine sector as well, in order to avoid an oligopoly that could be harmful even for the strongest ones. Certainly we see that our government’s contribution in strategic terms to the integrated development of the sector is still a chimaera – entrepreneurs must roll up their sleeves as usual.
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✅ Edited by Valentina from the Italian office of Pangea Studio Associato
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